Monday, May 4, 2020

Self Analysis for the Job of Marketing Manager †MyAssignmenthelp.com

Question: Discuss about the Self Analysis for the Job of Marketing Manager. Answer: Introduction Personal brand is important because it provides a definite focus for the development of personal requirements. The main focus of personal branding is to increase the personal development. It allows individuals to pursue whatever it is that theyre passionate about. The relationship between personal branding and career success is considered as the unique dynamic. This report will reflect the various elements that help to build effective personal branding. It is important for creating personal brand to have the vision statement (Vallas Cummins, 2015). There is need to include goals, core values, success and offerings in career development. Description of the future job ofmarketing manager will be analyzed in this report. Self analysis and social networking profile will be described in clear way so that report can be important for further studies. Description of future job (Marketing manager) A marketing manager manages the products and business of the marketing. The nature of leader should be impartial and gregarious. The role of marketing manager is to manage the marketing activities appropriately. Marketing manager is responsible for managing the market, advertise the products and services and for promotional staff. It is the duty of marketing manager to take steps further perfectly so that staff gets beneficiated. Personal brand is a way to know yourself and your competitors (Malr, Krohmer, Hoyer, Nyffenegger, 2011). Development of personal brand helps to recognize and communicate what makes someone unique and different from others. Marketing manager should be highly focused so that employees accomplish the task within time frame. It is the duty of the marketing manager to analyze the demands so that it can be fulfilled within time frame (Nolan, 2015). Technology has been changed so it is necessary for the manager to know about the demand of customers. Manufacturer o f the company should have the knowledge about the current trend of market so that products can be produced appropriately (Hood, Robles, Hopkins, 2014). The performance of the marketing manager is done in the research of complex product, involving knowledge of the positive or negative impact of products, prior to introducing the product to non-traditional marketplaces. Marketing manager can travel from one place to another for the purpose of meeting the clients regarding the clients services and products. Moreover, marketing manager travels for the purpose of meeting with prospective media outlets which is including print production companies and video production companies (Khedher, 2014). For the marketing, manager personal brand has some concept such as No-limits marketing, nature of innovative and leverage, traditional and social marketing that makes solutions through managing the solution to the mission, strategy, industry and product of the company (Lair, Sullivan Cheney, 2005) Self-analysis Self assessment is necessary but it is not succeeded every time due to lack of self awareness. The main purpose of self assessment is to know the qualities for the further development. To attain the position of marketing manager, I should analyze the current development. Communication is an important element to perform the job role of marketing manager. In this regard, my skills of self awareness and self esteem help me to make communication with others so that people can understand things ad concept easily. Self analysis facilitates to know the positive traits along with negatives. There are so many responsibility and duties of marketing manager. If I get an opportunity to be a marketing manager, I will focus on my career appropriately. I will follow the rules and responsibility of the company and will become the role model of my followers. My main Moto would be to enhance the productivity of the employees by showing them advantage of working in different style. I will analyze the markets and the trends of products and their consumptions so that the every department of the organization get know about the demand of the customers. It is necessary to run with the world to know the like and dislikes of the customers. I will hire the qualified and experienced employees so thatthe sale of the company can increase. The total turnover of the company is depending upon the performance of the employee so it is important for the company to hire the efficient employees. Establishment of marketing goals is necessary for the progress of the company therefore as a marketing ma nager I will forecast the market. As a marketing manager, I will take care of those things which can influence to my duties. It is my responsibility to research and analyze the trend of market, pricing schedule, demographics, and products of competitors important information which is related to the marketing strategies. As a marketing manager, I will work with marketing staff to enhance the marketing plan for all sales team. It would be my responsibility as a marketing manager to communicate with media buyers, printers, agencies of advertising and other services which is helpful for marketing projects that come to fruition (Malr, et. al., 2011). I analyzed the target development during focusing on my current development. I have come to know because of self assessment that there are some drawbacks in my life in which I have to consider that is organizational and leadership skill. It is necessary to learn from my daily life to handle the situation calmly and patiently because this will help me out to become an effective leader. The latter is important for me because it is important for the profile of marketing manager to have the quality of leadership. Marketing manager has to handle number of employees and he should be clear in front of their followers so that the aim and the objectives of the company can convey in a better way (Labrecque, Markos, Milne, 2011). Social Networking Profile Social network has become wider day by day and most of employees approach social media for the purpose to find the job. Social network is referred as a relationship network. There are so many social media platforms exist which can help to find the job not only in certain area but also in all over the world. It can be LinkedIn, Facebook, twitter and Jora. To publish the profile of marketing manager, LinkedIn and Jora are best that have the collection of professionals. In those sites unnecessary information and images do not share. Relevant information can be found in these both sites. Most of the job seekers post their profile on these sites because it is well known sites that facilitate employee to find a suitable job. It gives option not only in particular industry but also in different industry and cities (Roberts Roach, 2009). LinkedIn is a social network which is more professional. It is the site in which job giver and job seeker are presentable. It contains the entire information about the company and the profile. It is a network that aims to connect with the people online (McCorkle Payan, 2017). It is the site that helps to make aware about brand, lead generation, customer services and many more. To find a new job and opportunity LinkedIn is a job search engine that helps to find out the most suitable job and provide the chance to compare among companies at one place (Hood, et. al., 2014). Jora is a search engine which helps out to find the job. It is the job search engine which currently available in 22 countries. The main focus of Jora is to provide jobs so that job seekers can find out suitable jobs as their demands. In comparison of other social networking site, Jora is considered as the most suitable place for posting the job profile (Carroll, 2013). It is the platform in which the job seeker and job giver are exists. The main benefit of this site is that the design of this site is very simple and easy to navigate. It is the site that has not any kind of frill or extras to the site, just the search engine and result (Ressia, Strachan, Bailey, 2017) Conclusion It has been concluded that the personal branding is important because it helps to know the personal development. Self assessment is a tool that evaluates the strength and weakness of particular person for the purpose to develop the skills. In this report the job of marketing manager has been discussed which would be helpful to the entire profile of marketing manager. After that self assessment of an individual for the job of marketing manager has been elaborated in which the capability and disability has been mentioned. Social media plays a vital role in todays world. Four social sites has been chosen for publishing the job description of marketing manager in which two sites LinkedIn and Job rapid has been decided to upload the job description. References Carroll, D. (2013). A Panel Data Investigation of the Relationship between Graduate Job Search and Employment Outcomes. Journal of Institutional Research, 18(1), 47-55. Hood, K. M., Robles, M., Hopkins, C. D. (2014). Personal branding and social media for students in today's competitive job market.The Journal of Research in Business Education,56(2), 33. Khedher, M. (2014).Personal branding phenomenon.International journal of information, business and management, 6(2), 29. Labrecque, L. I., Markos, E., Milne, G. R. (2011). Online personal branding: processes, challenges, and implications. Journal of Interactive Marketing, 25(1), 37-50. Lair, D. J., Sullivan, K., Cheney, G. (2005). Marketization and the recasting of the professional self: The rhetoric and ethics of personal branding. Management Communication Quarterly, 18(3), 307-343. Malr, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35-52. McCorkle, D., Payan, J. (2017). Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding. Journal of Advertising Education, 21(1), 33. Nolan, L. (2015). The impact of executive personal branding on non-profit perception and communications. Public Relations Review, 41(2), 288-292. Ressia, S., Strachan, G., Bailey, J. (2017).Operationalizing Intersectionality: an Approach to Uncovering the Complexity of the Migrant Job Search in Australia.Gender, Work Organization,24(4), 376-397. Roberts, S. J., Roach, T. (2009). Social networking web sites and human resource personnel: Suggestions for job searches. Business Communication Quarterly, 72(1), 110-114. Vallas, S. P., Cummins, E. R. (2015). Personal branding and identity norms in the popular business press: Enterprise culture in an age of precarity. Organization Studies, 36(3), 293-319.

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